HOW TO MANAGE DISRUPTION AND CREATE NEW MARKET SPACES

There are many examples of corporate giants who ignored disruptive innovations and paid a steep price in the end: think digital and the personal computer, or Detroit and Japanese economy cars.

Managers typically disagree about what is a genuine threat as opposed to a false alarm. Because it’s hard for the organization as a whole to tell signal from noise, real disruptions are usually not taken seriously until they become obvious—when it’s often too late. In this course students will learn how to:

  • Employ tools that help companies detect potential disruptive innovations while management still has time to respond effectively.
  • Tactfully differentiate between `false alarms` and serious competitive threats
  • Skillfully allocate resources in order prevent damaging disruptions

Immerse Yourself: You will participate in simulation scenarios where you will be actively engaged in creating disruption and break away from the competition. You will manage a virtual company in teams with the objective of finding new markets and develop new strategies.

Prof. Eleonora Cattaneo
22nd November 2018

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If you have any questions about our programs, or if you would like to receive further information, please contact us directly or fill out the request form.

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Immersive Executive Seminars

EXECUTIVE CENTER
UNIVERSITÀ DELLA SVIZZERA ITALIANA
VIA BUFFI, 13
CH 6900 LUGANO

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