HOW TO MANAGE DISRUPTION AND CREATE NEW MARKET SPACES
There are many examples of corporate giants who ignored disruptive innovations and paid a steep price in the end: think digital and the personal computer, or Detroit and Japanese economy cars.
Managers typically disagree about what is a genuine threat as opposed to a false alarm. Because it’s hard for the organization as a whole to tell signal from noise, real disruptions are usually not taken seriously until they become obvious—when it’s often too late. In this course students will learn how to:
- Employ tools that help companies detect potential disruptive innovations while management still has time to respond effectively.
- Tactfully differentiate between `false alarms` and serious competitive threats
- Skillfully allocate resources in order prevent damaging disruptions
Immerse Yourself: You will participate in simulation scenarios where you will be actively engaged in creating disruption and break away from the competition. You will manage a virtual company in teams with the objective of finding new markets and develop new strategies.
Prof. Eleonora Cattaneo
22nd November 2018