ADVANCED INDUSTRY & MARKET ANALYSIS
This course is focused on competitive intelligence techniques and tools used to understand markets, demand and competitors.
Managers and entrepreneurs use competitive intelligence to support relevant strategic decisions when introducing new products and defining new entry strategies for targeting company acquisitions and product line redefinition.
- Assess market potential, drivers of demand, and identify and evaluate barriers to entry.
- Comprehensively analyze your competitors’ business models and strategically define successful entry strategies.
- Collect and organize relevant data and information on markets and competitors by professional databases
- Execute estimate demand modeling and competitor performance benchmarking.
Immerse Yourself: You will learn how to collect and organize relevant data and information on markets and competitors using professional database and how to create custom made models to estimate demand and to perform competitors benchmarking.
Prof. Carmine Garzia
18th October 2019